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An all-white Primeknit upper with a white side stripe sits atop the model's easily-recognizable Boost midsole.
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A smart accessory for your belongings
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HOW IT WORKS
  • Attach THE O to each of your important belongings to make them smart.
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  • Our app keeps them safe by creating an invisible leash between you and them.
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Connect and set up your new device in seconds.

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Proactively prevents you from forgetting belongings, not just from losing them.

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